September 13, 2014
SATURDAY MORNING PREVIEW SPECIALS
As Saturday mornings began to grow in importance, the networks began taking steps to ensure people would be tuning in. Beginning at the end of the 1960s, the networks began producing Saturday morning preview specials to introduce viewers to the programs beginning in the fall. Airing usually in primetime during the week leading up to the Saturday when the new schedule took effect, the specials were essentially mock TV shows in of themselves. Typically taking on the form of a sitcom or variety show to keep viewers interested, the specials featured the networks’ stars or other celebrities interacting with each other or the viewers while working in plugs for the upcoming shows.
Of course, as Saturday began to drop off in importance, so too did the need for the specials. Thanks to the magic of YouTube, we get to bring you some of these specials (both partially and in their entirety) to either bring back some memories of your past or introduce you to something new.