June 27, 2020
1970s SATURDAY MORNING ADS
It wasn’t until the late 60s that Saturday mornings were beginning to get into full swing. Content with airing primetime reruns and a few new shows here and there, that all changed in 1966 when CBS revitalized its schedule with an action-heavy slant. When CBS showed massive success, the other networks followed and Saturday morning suddenly became good business. So, how would the networks advertise to their targeted audiences to tune in every week? Simple: advertise in comic books! For almost every Saturday schedule for decades, there was an artfully designed cartoon representing the networks’ schedules in every major publication. They even made sure to cover their bases with ads in TV Guide and newspapers so that parents would be aware shows for their kids would be on.