As Saturday mornings
began to grow in importance, the networks began taking steps to ensure people
would be tuning in. Beginning at the end of the 1960s, the networks began
producing Saturday morning preview specials to introduce viewers to the
programs beginning in the fall. Airing usually in primetime during the week
leading up to the Saturday when the new schedule took effect, the specials were
essentially mock TV shows in of themselves. Typically taking on the form of a
sitcom or variety show to keep viewers interested, the specials featured the
networks’ stars or other celebrities interacting with each other or the viewers
while working in plugs for the upcoming shows.
Of course, as Saturday began to drop off in
importance, so too did the need for the specials. Thanks to the magic of
YouTube, we get to bring you some of these specials (both partially and in
their entirety) to either bring back some memories of your past or introduce
you to something new.
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