Remember that one day when you could wake up without an alarm? When you would get your favorite bowl of cereal and sit between the hours of 8 and 12? This is a blog dedicated to the greatest time of our childhood: Saturday mornings. The television programs you watched, the memories attached to them, and maybe introducing you to something you didn't realize existed. Updated every weekend.
Pokémonbegan as a simple
video game for Nintendo’s
Game Boy, and ended up becoming a massive media empire. With dozens of games,
waves and waves of merchandise, and thousands of episodes of an animated
series, it has become the highest-grossing media franchise of all time. It was
also credited with increasing the popularity of anime around the world,
particularly in North America, leading to the style finding mainstream success.
The core concept of the series had players controlling Pokémon trainers who
captured various monsters and trained them to do battle with other trainers’
monsters. The goal was to capture all 150 monsters and evolve them into their
The International version.
Two years after the
anime made its debut on American television, the beginnings of the media
juggernaut were evident. Kellogg’s
joined in on the licensing bonanza and crafted a cereal based around the
franchise. Pokémon Cereal made its
debut in May of 2000 as a limited edition. It was comprised of oat cereal
pieces with marshmallows in the shape of Pikachu, Oddish, Ditto and Poliwhirl. The international version of the cereal featured a similar design and
even used the same commercial with the voices dubbed over by local actors.
The back of the box had several designs. One was
covered in a sea of various Pokémon with a challenge from the series’ original
Ketchum, to help him find repeated versions of select Pokémon. Another version
featured a cut-out picture frame. The international version came with an offer
to send in “tokens” that could be cut out for chance to win one of 1000 Pokémon
Stadium Battle-Top game kit. The offer included the 8
Pokémon tops being offered inside Kellogg’s cereals at the time, as well as
a small stadium for them to “battle” in.
The Generation II box.
At the end of 1999, the second generation of Pokémon
was introduced in the new games Pokémon
Gold and Pokémon Silver, which
would be finding their way to North America towards the end of 2000.The games gave 100 new Pokémon and new
evolutions for previous Pokémon. To commemorate this, Kellogg’s updated their
cereal a few months after its initial release. While the cereal itself remained
the same, the marshmallow bits were now shaped as new Pokémon Pichu, Wobbuffet and Cleffa. The foil gimmick
was also expanded to encompass the entire box instead of just the logo.