Remember that one day when you could wake up without an alarm? When you would get your favorite bowl of cereal and sit between the hours of 8 and 12? This is a blog dedicated to the greatest time of our childhood: Saturday mornings. The television programs you watched, the memories attached to them, and maybe introducing you to something you didn't realize existed. Updated every weekend.
By now the story of Robin
Hood is well-known. Robin of Locksley returned to England from the Crusades
to discover that interim ruler Prince John had run roughshod over the citizenry
with the aid of the crooked Sheriff of Nottingham. Locksley joined up with a
group of misfits known as the Merry Men and set siege to John’s empire by
robbing from the wealthy and giving it back to the poor.
The story has been
the basis of countless retellings across various media. 1991’s version was Robin
Hood: Prince of Thieves, written by Pen Densham and John Watson, directed by Kevin Reynolds, and starring Kevin Costner in the title
role. Despite mixed reviews and negative criticism directed at the screenplay
and Costner’s performance, the film went on to gross over $390.5 million;
making it the second-highest grossing film of the year. It also featured the
hit Bryan Adams song “(Everything I Do) I Do It
The match game box.
As part of the film’s
promotional and merchandising campaign, Ralston acquired the
rights to produce a cereal based on it. However, this cereal ended up being a
bit of an oddity in the licensed cereal field. For starters, it lacked all Robin
Hood branding was called simply Prince of Thieves Cereal. Instead of using
a photo still of Costner from the film or even the movie’s poster, a Robin
Hood-esque drawing was put on the box bearing no resemblance to the actor. An
earlier prototype box had Robin looking even less like the film’s version with
a more traditional outfit and accompanying hat. The cereal itself had
fruit-flavored pieces shaped like arrows (although, they took on a more
unfortunate shape in reality) with blue and green sprinkles.
Movie poster giveaway.
Like the film, the
cereal ended up selling well enough to remain on store shelves for two years.
During that time, it came with several activities on its box. One featured
cards that could be cut out for a memory matching game. Another had arrows that
could be cut out of the side panel and “shot” at a target gallery drawn onto
the back panel or at enemies to rescue a princess. Another saw the box able to
be turned into a small castle complete with people to populate it. One box
featured a board game on the back panel with a die that could be cut out of the
side and folded together. At one time, a free movie poster was offered inside
as well as a send-away offer for a pop-up atlas.