Remember that one day when you could wake up without an alarm? When you would get your favorite bowl of cereal and sit between the hours of 8 and 12? This is a blog dedicated to the greatest time of our childhood: Saturday mornings. The television programs you watched, the memories attached to them, and maybe introducing you to something you didn't realize existed. Updated every weekend.
Hey, Vern, it’s Jim
Varney as Ernest P. Worrell: the fictional character created by Nashville
advertising agency Carden and Cherry for use in various local television ads.
First appearing in 1980 in an ad for the Dallas Cowboys cheerleaders for their
appearance at Beech Bend Amusement
Park, the ads were shot using a handheld camera in the home of
producers John Cherry and Jerry
Carden, and later Varney’s. They were structured in a way that the viewers
would take the place of Ernest’s unseen neighbor, Vern, as Ernest would talk to
Vern about something before eventually working his way around to a favorable
review of the product he was advertising. Vern, portrayed by the camera, would
always indicate his annoyance towards Ernest and his antics by doing things
such as slamming the door in Ernest’s face or shaking his head “no” in response
to Ernest asking him to do something with him. Ernest, however, was perpetually
oblivious to Vern’s dislike of him as Ernest regarded Vern as his closest
friend.
After the
initial ads garnered enough popularity to bring in additional clients, Ernest
began appearing in not only local ads for areas outside of Tennessee, but also
in national spots for Coca-Cola products, Mello Yello, Chex Cereal and Taco John’s. Varney would
sometimes have to shoot 25 different versions of a spot in a single day to accommodate
each advertiser. Additional members of the Worrell family, all portrayed by
Varney, began to be worked into the spots to add additional variety and flavor
to the Ernest brand.
With his
popularity at an all-time high and his catchphrase “KnoWhutIMean?” entering the
American lexicon, Carden and Cherry expanded the brand into movies with Knowhutimean? Hey
Vern, It’s My Family Albumin 1983, Dr. Otto and the
Riddle of the Golden Beamin 1986 and Ernest Goes to Campin 1987. The
movies, though not critically well-received, were produced on small budgets and
became financial successes as a result. The following year, Ernest was given
his own Saturday morning TV show.
Produced by Cherry’s production company, The Emshell Producer’s Group, in association
with CBS and distributed by DiC Entertainment, Hey Vern, It’s
Ernest! debuted on September 17, 1988. It was written by Bruce Arntson,
Daniel Butler, Jacqui Drew, Steve Leasure, Glenn Petach (both of whom also
wrote the previous films) and Gil
Templeton with music by Arntson. Each episode would feature unrelated short
sketches based around a central theme or scenario that Ernest would set up:
"I thought you said a ty-PHOON."
"I thought you said 'a clock at NOON'."
"A giant macaROON? You know, it could work."
-Haircut: Ernest would go to get a
haircut and ask his barber, Earl (Daniel Butler), to make him look like a “Wall
Street tycoon”, but Earl would always mishear him and render his hair into
another form that rhymed with “tycoon.” After the initial shock to the
outlandish hairstyle, Ernest would remark “It could work.”
Down in the mouth.
-Ernest’s Tongue: Butler, in a tongue costume
on a mouth set, would play Ernest’s tongue as it was exposed to several kinds
of food.
Talk about a second childhood...
-Baby Ernest: Varney would portray his younger
self with his head through a hole in a crib with an attached doll baby body and
give a baby’s interpretation of something his parents had said or done.
Atten-SHUN!
-Sergeant Glory: a drill-sergeant character
that appeared shortly before Ernest in a Purity milk spot, Glory
(Varney) taught a class of recruits about the theme of the day and gave them
two rules to remember, the second always being “Obey all rules.”
The last person who messed with Auntie.
-Auntie Nelda: Ernest’s aunt (also Varney) who
offered her unabashed opinion on anything.
A chip off the ol' (wooden) blockhead.
-Woody:
Ernest’s ventriloquist dummy that resembled him.
This is what happens when you don't clean hidden areas, kids.
-Dust Bunny: a dusty
bunny puppet that would enter and leave a scene by sneezing and dropped by to
talk to Ernest for a bit.
Dr. Otto and his creepy third hand on his head.
-Dr. Otto: the evil mad scientist (Varney) from Dr. Otto who was always
creating some sinister invention in his lab.
Sound effects so easy, your baby sibling could do it.
-Lonnie Don’s School of Hollywood Sound
Effects: Lonnie (Gailard Sartain), a sound effects wizard, demonstrated how to
make a sound he used from one of his fictional movies. The procedures, and
sounds, were always the same: cupping the mouth with a hand and blowing a
raspberry.
Smile for the camera!
-Matt Finish: A play on “matte finish”, a type
of non-glossy photo paper, “photographer-at-large” Matt (Sartain) loved taking
pictures of everything.
Mind your manners.
-Mrs. Simon Simmons’ Mind Your Manners: A
parody of Emily Post, Mrs. Simmons (Jackie
Welch) would give an etiquette lesson that would often end up with her
abandoning protocol.
The family that pies together stays together.
-My Father the Clown: a spoof of
family-friendly sitcoms that focused on the life of professional clown Mike (Arntson),
his stay-at-home wife (Denice Hicks), and their two sons, aspiring clown
Skeeter (Debi Derryberry) and ordinary boy Eddie (Mark Goldman). Eddie was
often the victim of Mike and Skeeter’s clown pranks.
Pick a card, any card.
-Existo the Magician: Existo (Arntson) was a
clumsy magician that couldn’t even perform the simplest of tricks correctly.
He's a pinball lizard (pun courtesy of the show, not your blogger).
-Mac and George: Mac (Mac Bennett) talked about his roommate George, an
iguana seemingly capable of doing many things humans could (but never on
camera).
Bobby and Chuck keeping dry.
-Chuck and Bobby: brothers Chuck (Sartain) and Bobby (Bill Byrge) would
always find themselves in madcap adventures. The characters appeared in various
Ernest films as well.
"Have a nice day."
-Willie the Robot: a homemade robot (Butler), also from Dr. Otto, who had to go through life
with only a smiley face painted on his bucket head to convey his emotions.
Although
the series didn’t last beyond a single season, Varney did take home a Daytime Emmy Award for his
performance. Ernest, meanwhile, continued to appear in commercials, 8 more
films, and even received his own talking doll by Kenner in 1989. Gradually, the phenomenon that was Ernest
began to die down, resulting in his largely leaving the national consciousness
(outside of tributes and parodies) and returning to his regional roots. Varney,
however, grew to have a long and varied career in the movies. After his death
in 2000, Carden & Cherry had animation company face2face
create a CGI version of the character for new commercials in 2005. John C. Hudgens,
an advertising and broadcast producer from Little Rock, Arkansas, provided the
voice for the character after having played an Ernest-like character in several
regional commercials. The revival, which was met with disdain from fans,
was short-lived.