Remember that one day when you could wake up without an alarm? When you would get your favorite bowl of cereal and sit between the hours of 8 and 12? This is a blog dedicated to the greatest time of our childhood: Saturday mornings. The television programs you watched, the memories attached to them, and maybe introducing you to something you didn't realize existed. Updated every weekend.
Addams Familybegan as a series of one-panel macabre cartoons in The New
Yorker by Charles
Addams. However, the most well-known incarnation of The Addams Family came when a television sitcom was
made in the 1960s. There, the characters received their names and many of their
distinctive character traits. The series was short-lived, but the Addamses did
appear in a Hanna-Barberaanimated
series, a musical variety show and a Halloween special in the 1970s.
In the 1990s, Scott Rudin, president of
production at 20th Century Fox,
realized that the dormant Addams franchise
was still on the minds of the populace when an impromptu sing-a-long to the
sitcom’s Vic Mizzy theme broke out in a
van he was in with other executives. Sharing that notion with studio chiefs Barry Diller and Leonard Goldberg led to the
production of The Addams Family feature
film. The film ended up grossing $113 million at the box office, prompting
producers to greenlight a sequel and the production of yet another animated
series, again by Hanna-Barbera.
One of the six portrait premiums on the back of the box.
acquired the license from Paramount
Pictures and made a cereal to tie into the film. The cereal was comprised of
three shapes: headless dolls, creepy skulls and Thing. The box
sent out to supermarkets to promote the cereal featured the movie cast
sitting for a portrait in a gothic frame and a picture of the Addams mansion on
the back. The actual box would feature the cast standing together. The only
feature shared by both was Thing taking a spoon to a bowl full of the cereal.
The cereal’s commercial featured Lurch (Carel Struycken) and Pugsley (Jimmy Workman), as well as Thing
(Christopher Hart), from the
movie with the cereal amongst various clips set to a modified version of the
theme. The cereal enjoyed a nice two-year longevity on the shelves as it had
the popularity of the animated series and the sequel, Addams Family Values, to
keep interest in it going.
The flashlight premiums.
Amongst the premiums for the cereal was a Thing
door hanger that could be cut out of the back, glow-in-the-dark
posters inside, six
collectible scenes from the movie that could be cut out and displayed like
a framed picture, and a card game on the back of the box. Some cereals came
packaged shrink wrapped with one of four flashlights on the front in the shape
of Itt, Lurch, Thing and Fester.