WWF SUPERSTARS CEREAL
Ralston
In the 1980s, Vince McMahon revolutionized
professional wrestling with the creation of the World
Wrestling Federation. While wrestling had been overseen by several
organizations each with their own territory, McMahon sought to take his company
nation-wide with the help of the ever-expanding new technology called cable
television. Soon, the WWF would partner with the music industry to create the
era known as the Rock
‘n’ Wrestling Connection, and he introduced the World Series of wrestling in WrestleMania.
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| The four circulated box designs. |
As part of the
ever-growing merchandising and promotional push for the WWF, they teamed-up
with Ralston to bring the most popular wrestlers of 1991 to the breakfast
tables. Ralston’s WWF Superstars cereal featured star-shaped
artificially-flavored vanilla pieces. Ralston was sure to print prominently on
the box that the cereal contained no “tropical oils” as a means to assure
parents the cereal wouldn’t be heavy in saturated fats. During the cereal’s
brief run, the boxes came with one of four designs: Hulk Hogan, the Ultimate Warrior, the Road Warriors (aka The
Legion of Doom), and Hulk and Ultimate together. The last box also served as
the design for the promotional box sent out to stores to prompt them into
carrying the cereal. A fifth unreleased box featuring The Bushwhackers has beenrevealed recently.
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| WrestleMania 8 ad. |
The cereal came with
a few premiums promoting itself and the WWF. Eaters could send away for a
hat with the cereal’s name on it or find one of three
flip books inside the box. There were also two contests: a chance to win
free WWF
action figures, or a trip to WrestleMania 8.
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