RAINBOW BUTTERFLY UNICORN KITTY
(Nickelodeon, Nicktoons, January 28-December 1, 2019)
Unicorn Kitty (not to be confused with Unikity from The LEGO Movie
franchise, although you’d be forgiven for doing so) is a product and media
line from Funrise Toys. The animated show
followed the adventures of Felicity (Allegra Clark), a sassy and fearless
magical cat who was part rainbow, part butterfly and part unicorn (possessing
rainbow coloring, butterfly wings and a horn as a result). She was able to tap
into each aspect of herself by summoning three magical medallions by chanting
her name and hitting one of them, transformer her fully into that aspect and
enhancing those related abilities. For instance, hitting the butterfly one
would elongate her body and grow her wings, giving her quick air speed.
lived in the city of Mythlandia which was, as the name implied, populated by
mythological and fairytale creatures such as wizards, giants, dragons, and
more. Her best friends included Miguel (Arturo Sandoval), a blue Anubis
chihuahua who was down to earth and energetic; Athena (Katie Leigh), a
book-smart owl who spoke in monotone; and Yana (originally Betti, voiced by Laila
Berzins), a ditzy Yeti that lived in a giant snowglobe. Other characters
included the Sun (Michael Sorich),
who liked to comment on the goings on below him and could turn into the moon at
night; Rudy (Chase Mitchell),
a rat who pretended to be a rabbit and often caused trouble for Felicity and
her friends; Timmy (Rich
Magallanes), a Kraken who also liked to cause trouble; the Sand Crab Man (Doug Stone), a
nightgown-wearing sand crab who put the citizens of Mythlandia to sleep every
night; Moona (Sara Cravens), a cow
who ran the Mythic Malts malt shop where Felicity and her friends liked to hang
out; Chippy (Cristina Vee), a
chipmunk-like creature; Andy (Kyle
Hebert), a dragon; and more.
|Group hug! Yana squeezing Miguel, Felicity and Athena.
Saban Brands was set to produce the
animated series but those plans were abandoned when Saban sold off most of its
properties to Hasbro in 2018. Funrise, who
was tapped by Saban to handle the show’s merchandising, acquired the full rights
through their newly-formed entertainment division. After being postponed from
fall 2018, Rainbow Butterfly Unicorn Kitty aired a sneak peek January
27, 2019 on Nickelodeon before beginning its
official run the next day on Nicktoons.
It returned to Nickelodeon on February 10th where its title was
shortened to RBUK and the intro cut until going back to Nicktoons on
June 21st where it finished out its run with the original intro
restored. Each episode was 11-minutes in length, with two combined to form a
single half hour until the second Nicktoons run where each one aired
individually. “Merry Mythmas” was the only full 22-minute episode of the
series. Jetpack Animation acquired
the international distribution rights and the show began appearing on
Nickelodeon’s international channels and branded programming blocks later in
|Felicity summoning her transformative medallions.
Butterfly Unicorn Kitty was developed by Magallanes (who also heads
Funrise’s entertainment division) with Mark Palmer. The series was
primarily 2D animation with photorealistic elements and other mixed media
thrown in; such as a picture of a real kitten hanging in Felicity’s house
(which also represented her kitty powers at one point) and a live-action human
face being used on The Sun. Bardel Entertainment
handled the primary animation duties while additional animation was supplied by
Inspidea. Ray DeLaurentis and Will Shifrin served as the
story editors and primary writers, along with Magallanes, Palmer, Andrew Zuber, Gene Grillo, Lissa Kapstrom, David Grubstick, Greg Grabianski, Dani Michaeli, Jordan Gershowitz, Kris Marvin Hughes, Grant Levy and Dominik Rothbard. Nicolette Davenport and Daniella Selmi handled
character designs. The show’s them was written, composed and performed by Naom Kaniel, with Magallanes
contributing to the lyrics. The rest of the music was composed by Matt McGuire and Kaniel.
|Merchandising! Merchandising! Where the real money from the show is made!
of 2019, Funrise announced their product line tying into the cartoon. Funrise
debuted their line at that year’s New York Toy
Fair, which included action
toys and bobbleheads.
In addition, they partnered with Freeze
and Mad Engine for apparel; Berkshire Fashions
for headwear, cold weather and hosier; HER
Accessories for accessories; American Marketing Enterprises, Inc. and Briefly
Stated, Inc. for sleepwear; Handcraft
for underwear; Dreamwave for swimwear;
Fast Forward for backpacks; Franco for bedding; Kittrich for stationary; Taste Beauty for cosmetics; Amscan for party supplies and costumes; Zak! Designs for plates and water bottles; and CSS Industries for seasonal
A second season for Rainbow Butterfly Unicorn Kitty had not been ordered despite the show doing well for Nickelodeon and Funrise, nor had it been officially cancelled. Funrise continues to oversee the production of new merchandise related to the character. While no home media has been released as yet, episodes were made available to view on the Nickelodeon app.