As part of the merchandising blitz that followed the cartoon, Post joined in with a new cereal in 1983: Smurfberry Crunch, named for the fruit that served as the primary food source for the Smurfs. The cereal was comprised of berry-flavored red and dark blue pieces that were six tiny balls assembled in a star shape. A number of premiums were included during the cereal’s run, including Smurf rub-ons, glow-in-the-dark stickers, cut-out award buttons, Presidential campaign buttons, a game on the back panel, tin signs, and a contest to win an entertainment center. Most of the commercials were animated, featuring the Smurfs producing the cereal and singing a jingle to the tune of Tchaikovsky’s “The Nutcracker Suite” (which was in keeping with original showrunner Gerard Baldwin’s desire to feature classical music in the series). Most of the primary cast reprised their respective roles for the various commercials. Actor and musician Jack Black has claimed to have appeared in a non-animated commercial being pulled in a red wagon (although no visual evidence has been found as yet).