Remember that one day when you could wake up without an alarm? When you would get your favorite bowl of cereal and sit between the hours of 8 and 12? This is a blog dedicated to the greatest time of our childhood: Saturday mornings. The television programs you watched, the memories attached to them, and maybe introducing you to something you didn't realize existed. Updated every weekend.
In 1986, the cereal
featured three chef mascots who would each take a turn saying part of the
cereal’s name in commercials. Wendell was the eldest, having white hair, a
jolly grandpa appearance and glasses. His other two cohorts were never
officially named by the company, but had gained the names Bob and Quello by
fans that seemed to have unofficially stuck (Wendell’s name was revealed on a
1990 box). Bob was the youngest of the group, with black hair and a stocky
build. Quello, who seemed to be the next-ranking chef after Wendell, was tall
and thin with brown hair. The three of them adorned the boxes of cereal and
commercials until 1991 when, after consumer feedback, General Mills decided to
retire the two younger chefs and made Wendell the sole mascot everywhere the
cereal was sold outside of Europe.
The Crazy Squares: so good, they eat themselves.
Over the years, Wendell’s prominence in the
commercials began to steadily decline as the ads turned to more gimmicky means
to attract attention to the cereal, especially in the adult market. He did,
however, remain on the box before new mascots were introduced in 2009: the
Crazy Squares. The Crazy Squares were a group of anthropomorphic CTC pieces
that found their own taste so irresistible. They were basically portrayed as
cannibals always trying to eat each other with the slogan “Crave those crazy
squares.” Eventually, they replaced Wendell entirely on all CTC marketing.
The Toast cereal family.
1995 saw the debut of CTC’s first spinoff cereal,
French Toast Crunch, which lasted until 2006 when it was discontinued. Constant
fan outcry led to a comeback in December of 2014. 2003 saw the limited edition
release of Monopoly Cereal, which added marshmallows to the CTC formula that
resembled the pieces found in the Monopoly board game. In 2004, Peanut Butter Toast Crunch was introduced, adding a peanut butter flavor to the CTC squares.
It was discontinued for a time but revived in 2013, complete with Wendell on
its packaging. However, Wendell did make a return appearance the year prior
when they introduced Frosted Toast Crunch, which added a vanilla flavor to the
CTC squares. In 2013, Chocolate Toast Crunch was introduced, giving a chocolate flavor to the cereal squares. For the 2014 holiday season, a limited edition cereal called Sugar
Cookie Toast Crunch was released, giving the cereal a sugar cookie taste. The
Crazy Squares promoted that one. For the 30th anniversary, General
Mills partnered with Tastemade
to create cinnamon-inspired recipes by chefs.
The cereal is currently available worldwide, produced by Nestle. In the
United Kingdom, it was produced under the name Cinnamon Grahams before
eventually becoming Curiously Cinnamon. In French Canada, it’s known as
Croque-Cannelle. A variant with a different taste known as Cini Minis is
available in other European countries.