Remember that one day when you could wake up without an alarm? When you would get your favorite bowl of cereal and sit between the hours of 8 and 12? This is a blog dedicated to the greatest time of our childhood: Saturday mornings. The television programs you watched, the memories attached to them, and maybe introducing you to something you didn't realize existed. Updated every weekend.
On May 25th,
1983, the (then) final film in the original Star Warstrilogy was released: Returnof the Jedi. The galactic soap opera had come to a conclusion, even though Star Wars mania was still riding high
with wave after wave of merchandising. However, one particular type of
merchandise had been ignored until the following year when Kellogg’s released the first Star Wars-themed cereal: C-3PO’s.
Named for the golden
droid seen in almost every Star Wars media,
C-3PO’s was a honey-sweetened cereal in the shape of small figure eights. The
promotion for the cereal said the cereal shape was in order to give a double
crunch in every bite. Touted as a healthy cereal, it was heavily promoted with
an intricate commercial featuring C-3PO himself (Anthony Daniels) and
R2-D2 taking refuge from
attack with some C-3PO’s. Supermarkets also received a life-sized
standee of C-3PO pitching the cereal to display with it, which has become
something of a collector’s item over the years. Along with average-sized boxes,
it was available in small single-serving sizes included in multi-cereal packs.
The Canadian version of the cereal with the C-3PO mask.
The cereal had a
number of different premiums during its run. One mail away offer featured miniature
figurines that were originally part of the failed Microworld
playsets by Kenner.
Inside the boxes came either generic
shooters with Star Wars-themed
decorative cardboard attachments and characters, or trading
card/stickers featuring various characters and scenes from the movies (the
Canadian version had the stickers and cards separate). Some boxes featured cut-out
character face masks on their backs, including Luke Skywalker, Darth Vader, Chewbacca, a Stormtrooper, Yoda (only in the United
States) and, of course, C-3PO. Mail-away offers for a C-3PO poster were also
included inside the boxes.
Magazine ad for the cereal with a coupon.
By the time the
cereal hit shelves Star Wars’ popularity
had begun to wane. Faced with that, and more appealing tie-in merchandise, the
comparatively basic cereal didn’t last long on store shelves. However, Star Wars fans still remember the cereal
fondly and continue to buy
and trade closed boxes on a regular basis.