Remember that one day when you could wake up without an alarm? When you would get your favorite bowl of cereal and sit between the hours of 8 and 12? This is a blog dedicated to the greatest time of our childhood: Saturday mornings. The television programs you watched, the memories attached to them, and maybe introducing you to something you didn't realize existed. Updated every weekend.
In 2013, Disney released their 53rd
animated feature film: Frozen, which was based on the fairy tale “The
Snow Queen” by Hans
Christian Andersen. Written by Jennifer Lee and directed by
Lee and Chris Buck, the film
centered on the recently-crowned queen of Arendelle, Elsa (Idina Menzel), accidentally exposing her ice
powers to the royal court and being branded a monster by the scheming Duke of
Weselton (Alan Tudyk). She
entered self-imposed exile casting the kingdom into eternal winter. Her sister,
Anna (Kristen Bell), sought
to find her and bring her back for the good of Arendelle. Along the way she
befriended an ice harvester named Kristoff (Jonathan Groff), his reindeer
Sven (Frank Welker), and a
snowman Elsa accidentally brought to life named Olaf (Josh Gad).
in theaters on November 22, 2013 and ended up grossing over $1.2 billion,
turning it into a massive success. Naturally, it was met with a huge marketing
push from Disney, was adapted into a Broadway
play, the characters incorporated into other Disney projects and parks, and
drove a generation of parents crazy with constant repeated renditions of the
film’s signature song, “Let
The original back of the American box.
it would take just over a year after the film’s release for a cereal
tie-in to come into play. Kellogg’s
licensed the use of the characters and crafted Disney Frozen cereal that
saw release in December of 2014. Marked as a “collector’s edition”, the cereal
featured square cereal pieces with “ice” and “snow” marshmallows (or blue and
white). The boxes featured Elsa and Anna on one side, Olaf on the side panel,
and they were all joined by Kristoff and Sven on the other side. The
backgrounds of the box featured foil enhancements. Eventually, the cereal would
become a “regular edition”, losing the foil and the collector branding.
New marshmallow shapes!
In 2016, the cereal received a bit of an upgrade as
the marshmallows all became “snowflakes” (although closely resembling stars).
They were either plain white or purple and blue with white swirls. While Elsa
and Anna were still on one side of the box, Olaf ended up getting the other
side by himself.
I'm ready for my close-up, Mr. Disney.
Internationally, a marshmallow-less cereal was
released featuring vanilla cereal pieces in the shapes of snowflakes and snowballs.
In the United Kingdom, Elsa and Anna adorned one side of the box with Olaf on
the other. In other countries, Elsa, Anna, Olaf and Sven were each showcased on
their own individual boxes in close-ups.