BARBIE FAIRYTOPIA CEREAL / BARBIE AS
THE ISLAND PRINCESS CEREAL / BARBIE MULTI-GRAIN CEREAL
Kellogg’s
2005 saw the release
of the fifth in a series of direct-to-video computer-animated Barbie
films, Barbie: Fairytopia. Barbie,
a wingless flower fairy named Elina (Kelly
Sheridan) had to save Fairytopia from an evil fairy named Laverna (Kathleen Barr). It was the
first Barbie movie to feature a
completely original story written by Elise
Allen and Diane Duane, and directed
by Walter P. Martishius and William Lau.
As with the other Barbie movies, Mattel released a wave of
merchandise that tied into its setting and themes. They also licensed Barbie out to Kellogg’s to produce a limited-edition cereal
based on the film. It was the first cereal for the doll since 1989’s Breakfast
with Barbie Cereal. The cereal
contained berry-flavored pieces in pink and purple heart shapes and
marshmallows in the shape of a mirror, a jewel, a flower, a purse and a
butterfly. The back of the box featured a maze game with characters from the film.
However, that wasn’t
the end of the cereal. In 2007, the eighth computer-animated film, Barbie as the Island Princess, was
released to video. This was the second musical in the series, and the first
produced under Mainframe
Entertainment’s new name of Rainmaker
Animation. Ro (Sheridan) was shipwrecked on an island as a young girl and
was raised and cared for by the animals there. After she rescued handsome
prince Antonio (Alessandro Juliani)
when he ended up on her island, he brought her back to his kingdom so that she
could try to discover who she was. They fell in love along the way, but the
evil Queen Ariana (Andrea Martin) had
her sights set on acquiring the throne from Antonio’s parents—by any means necessary.
The movie was written by Cliff
Ruby and Elana
Lesser and directed by Greg
Richardson and Jesyca C. Durchin.
Rather than create an entirely new cereal, Kellogg’s simply
renamed theirs Barbie as the Island
Princess Cereal and changed the box to feature her likeness from the film. Each
box featured 5 out of 10 collectible cards depicting various characters and
scenes.
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Three of the four Multi-Grain boxes. |
The cereal sold
well-enough that in 2008 Kellogg’s continued to produce it, but didn’t tie it
into the latest Barbie movie.
Instead, they renamed it Barbie Multi-Grain
Cereal and the artwork featured 2D animated versions of either Barbie, Barbie
with a tennis racquet, or Barbie with her best friend, Teresa. The backs of the boxes
featured more collectible cut-out trading cards or Barbie-themed games, collectible cut-out keepsakes, or a cut-out
picture frame.
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Back of the Multi-Grain box. |
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