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| Ross Bagadarian Sr., aka Dave Seville, with his creations. |
Ross Bagdasarian Sr. was a
singer-songwriter, record producer and actor who often performed under the
stage name “Dave Seville”, inspired by his Air
Force post in Seville, Spain during WWII. After composing a
few hit songs for other performers, Bagdasarian signed up with the then-new Liberty Records in
1955 where he recorded several novelty records of his own. His biggest hit came
in 1958 with “Witch
Doctor”. Bagdasarian experimented with speed control on a $200 tape
recorder that he had bought and used a sped-up recording of his voice to
represent the titular witch doctor. “Witch Doctor” became a Billboard number-one single for three
weeks, selling 1.5 million copies and rescued Liberty from the brink of
bankruptcy. Bagdasarian followed it up with “The Bird on My Head”
where he sang a duet with his sped-up voice as the titular bird, however it
only peaked at #34 on the charts.
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| The original Alvin & the Chipmunks with Dave on their first album cover. |
Bagdasarian
decided to apply his new technique as the voices of regular characters in his
songs, coming up with the first virtual band. He conceived of three
anthropomorphic chipmunk brothers: trouble-making Alvin, intelligent Simon, and giddy and shy
Theodore—all named
after the executives of Liberty. The Chipmunks were the apprentices and adopted
sons of his Seville persona, who also served as their manager. The first song
released by the Chipmunks was “The Chipmunk Song (Christmas
Don’t Be Late)”, which followed the storyline of Seville conducting the
Chipmunks in the recording of the song. Of course, Alvin frequently caused
trouble by going off script, resulting in Seville having to yell “ALVIN!”
several times. All of the voices were provided by Bagdasarian and played on top
of each other as the Chipmunks sang together.
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| The Chipmunks in puppet form. |
“The
Chipmunk Song” was a hit, becoming Bagdasarian’s second #1 single, selling 4.5
million copies in seven weeks (ironically, it was featured on the
“Rate-A-Record” segment of American
Bandstand and received the lowest-possible score). It would
break The Hot 100 chart
several times between 1958 and 1962, and remained the only holiday-themed song
to chart at #1 until Mariah Carey’s “All I Want For Christmas Is
You” in 2019. While the song was at its peak, Bagdasarian appeared on The Ed Sullivan Show
with Chipmunk hand-puppets designed by Bob Clampett to perform the
song. The song was later re-released on the Chipmunks’ debut album, Let’s
All Sing with the Chipmunks in 1959. Along with a couple of
original songs, the album featured Chipmunk-ized covers of other songs that
would become a franchise staple.
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| A page from the Dell comic. |
The design
for the Chipmunks initially had them looking fairly realistic, except that they
wore clothing with their initials in order to make them distinguishable. This
style was used in their first comic book outing for Dell Comics’ Four Color Comics #1042.
When the concept was adapted for animation for the first time in The Alvin
Show in 1961, the designs were heavily modified by Format Films to look more
cartoonish. Although their faces were still similar, they were given
distinctive body types, with Alvin being the shortest, Theodore slightly taller
and chubbier, and Simon the tallest and leanest. They were all now depicted as
the size of human children with floor-length shirts of distinctive colors. However,
Alvin’s retained his “A” initial and was given a ball cap while Simon wore
glasses. The Seville character also received an upgrade, becoming a fair
caricature of Bagdasarian. The new designs were used on reissues of previous
Chipmunks albums and on future albums going forward.
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| The re-release featuring the new character designs. |
The
Alvin Show, named after the most popular character of the group, featured
one short Chipmunk adventure and two musical numbers. Another adventure segment
featured the original character Clyde Crashcup (Shepard Menken), a scientist who
invented things that already existed and whose experiments tended to fail, and
his assistant Leonardo
(who only whispered in Clyde’s ear). The series wasn’t a ratings success
and was cancelled after only a single season of 26 episodes. CBS reran the series on Saturday mornings shortly
after its cancellation where it fared slightly better.
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| The final original Chipmunks album. |
1969 saw
the release of the 12th and final original Chipmunks album, The
Chipmunks Go to the Movies. It featured cover versions of songs from
six movies, with Chitty
Chitty Bang Bang being the most represented. Bagdasarian would
die of a heart attack three years later in 1972, seemingly putting an end to
the Chipmunks’ careers and the franchise he created. However, renewed interest
in The Alvin Show and a joke by a radio DJ led to a resurrection.
