Remember that one day when you could wake up without an alarm? When you would get your favorite bowl of cereal and sit between the hours of 8 and 12? This is a blog dedicated to the greatest time of our childhood: Saturday mornings. The television programs you watched, the memories attached to them, and maybe introducing you to something you didn't realize existed. Updated every weekend.
Toy Storybecame the
first full-length completely computer-generated animated feature to hit
theaters in 1995, pulling in an impressive box office, igniting interest in
others studios for computer animation, and beginning the long-standing
relationship between Disney and Pixar Studios. The film centered on a world in
which toys came to life whenever people weren’t around. Woody (Tom Hanks), the pull-string
cowboy doll that was once the favorite in a group of toys, found himself
replaced by the newer, electronic talking Buzz Lightyear (Tim Allen) action figure. This
led to many quarrels fueled by Woody’s jealousy until Woody came to accept Buzz
and welcomed him into the group. Toy Story became a media franchise,
spawning sequels, specials, books, games and even a Buzz
Lightyear animated series.
In 2002, as part of a
multi-year deal with Disney, Kellogg’s
released three cereals based on Disney characters. One of them was Buzz Blasts
cereal, centered on the Buzz character. The timing of this release was
interesting as the animated series was currently in syndicated reruns at this
time and the next Toy
Story sequel was 8 years away.
Buzz Blasts featured
cereal pieces in the shape of flying saucers, the Little Green Men toys featured
in the movies and the cartoon, space ships and Buzz’s face. The pieces were
done in Buzz’s purple and green color scheme, with all the pieces being purple
and the flying saucers having an extra green ring as well as blue flecks. The
cereal actually had a long life, running until 2005. The initial box featured a
foil-stamped embossed logo and a game where you had to find the different space
ship amongst three different fleets. At one point, a music CD with an
exclusive song about Buzz was included as a premium. Another premium involved 3-D
glasses to use with a new game on the back panel.