Remember that one day when you could wake up without an alarm? When you would get your favorite bowl of cereal and sit between the hours of 8 and 12? This is a blog dedicated to the greatest time of our childhood: Saturday mornings. The television programs you watched, the memories attached to them, and maybe introducing you to something you didn't realize existed. Updated every weekend.
As hard as it might
be to believe, Batman
was once a hard sell to audiences.
Batman kite offer.
While Adam West’s
have saved the caped crusader’s comic from cancellation, by the 1970s his
popularity began to wane again. Michael
Uslan and Benjamin Melniker
purchased the film rights from DC Comics
in 1979 and wanted nothing more than to bring Batman back to the dark character
Bob Kane and Bill Finger intended.
Unfortunately, studios only wanted to produce a movie similar to the campy TV
series or just flat out turned it down.
Free Batman comic offer.
Several script drafts
and release and budget announcements were made throughout the 1980s, and Warner Bros. decided to take on the
project. After the success of Pee-wee’s Big Adventure, Warner
hired Tim Burton as the film’s director.
The success of the dark stories The Dark Knight Returnsand The Killing Jokefueled Burton’s vision for the film and Warner’s commitment to it.
Burton enlisted comic book fan Sam
Hamm to write a new screenplay that Kane approved of, but by that point
Warner was having second thoughts.
The success of Beetlejuicereaffirmed
Warner’s earlier commitment and they greenlit the film. Burton casted comedian Michael Keaton in the lead role,
which led to outrage from fans and a letter-writing campaign to have him
replaced. Jack Nicholson was
cast as the Joker, and Kim Basinger played
love-interest and investigative journalist Vicki Vale. With a memorable
theme by composer Danny Elfman,
the film opened on June 23, 1989 to financial and critical success. It took the
records for biggest opening weekend, first to reach $100 million in 10 days,
and was the highest grossing film based on a DC comic.
commercial utilized Elfman’s theme as well as shots from the film featuring the
Batmobile, the Batplane, and obstructed
shots of Batman’s rescue of Vicki Vale; never the characters themselves.
Intercut with them was the cereal and a complete breakfast on a pedestal in
what was supposed to be the Batcave.