March 26, 2016



General Mills

            After the success of Man of Steel, Warner Bros. announced that director Zack Snyder and writer David S. Goyer would both return for a sequel. Initially, the sequel was taking inspiration from the graphic novel The Dark Knight Returns and would feature Henry Cavill’s Superman meeting Ben Affleck’s Batman for the first time on screen in Batman v Superman. However, as production continued on, the movie began to evolve into a backdoor pilot for a Justice League and/or Batman solo movie set within a new DC Cinematic Universe, gaining the subtitle Dawn of Justice. Joining the titular established box office heroes would be first timers Wonder Woman (Gal Gadot), Cyborg (Ray Fisher), Aquaman (Jason Mamoa) and the Flash (Ezra Miller).

Ad for the cereal.

            As part of the film’s promotion, Warner Bros. partnered with General Mills to bring a pair of Batman and Superman-themed cereals to store shelves in January of 2016. Both boxes share the same designs: close-ups of their respective heroes’ chest torsos and chest emblems to serve as the cereal’s names. Batman Chocolate Strawberry Cereal came in chocolate and strawberry-flavored pieces resembling his chest emblem, with an appeal to vote for your favorite hero on Facebook on the back. Superman Caramel Crunch Cereal came in caramel-flavored pieces in the shape of the shield around his “S” logo, with a quiz on the back. Both box backs feature Batman and Superman facing each other as borders to the content.

Some of the cereals containing the free comics.

            To promote the cereal, General Mills sent out samples to reviewers in custom boxes that contained both cereals, plus a Superman cape and Batman cowl mask. Further tying into the film, General Mills and DC Comics partnered up to release four exclusive comics that would be found in marked boxes of cereal. Each comic, done by DC creators, teaches a life lesson.

No comments: