Remember that one day when you could wake up without an alarm? When you would get your favorite bowl of cereal and sit between the hours of 8 and 12? This is a blog dedicated to the greatest time of our childhood: Saturday mornings. The television programs you watched, the memories attached to them, and maybe introducing you to something you didn't realize existed. Updated every weekend.
As part of the
movie’s promotion, Warner Bros. entered into a partnership with Quaker Oats to produce a cereal tie-in for
the movie. Rather than create an all-new cereal, Quaker went to its stalwart Cap’n Crunch brand and created a special
Superman edition called Superman Crunch. It tasted like Peanut Butter Crunch but featured Superman shield-shaped pieces that turned the milk they were in blue, despite being red themselves. The commercial played up this fact, with the Cap'n and two kids having to save the color blue from an unseen Lex Luthor.
The back of the box.
The box featured images of the principal cast amongst a
small board game on the back panel, as well as information for an instant win
game. The front of the box showed Routh’s Superman punching a falling meteor to
create the shield shapes for the cereal. On the side panel, Quaker advertised
its other Superman tie-in products including Life Cereal, Chewy
Granola Bars and Pasta
The side panel with other participating promotions.
The cereal had a short run while the movie found
critical and commercial success. However, plans for a 2009 sequel were
abandoned due to Warner Bros.’ unhappiness with the overseas box office take of
the film. The Superman franchise would be rebooted in 2013 with Man