Remember that one day when you could wake up without an alarm? When you would get your favorite bowl of cereal and sit between the hours of 8 and 12? This is a blog dedicated to the greatest time of our childhood: Saturday mornings. The television programs you watched, the memories attached to them, and maybe introducing you to something you didn't realize existed. Updated every weekend.
In 1984, Hasbro
imported the toyline that would become Transformersinto North America hoping to duplicate the success of their recently-revived
Joeline. Transformers followed
the consistent battle between the Autobots
and Decepticons; humanoid
shape-shifting robot aliens that took on the forms of various vehicles, objects
and animals. Duplicating that formula, the concept behind the toys was fleshed
out and published in comic form by Marvel
Comics, and Marvel
Productions and Sunbow
Productions produced an animated series.
View of the cut-out head and one of the arms.
Also returning was Ralston with the
license to produce a cereal based on the toys, much as they had with G.I.
Joes Action Starscereal. The cereal would have been chocolate
flavored, with the box touting that it would “transform ordinary milk into
chocolate flavored milk.” Additionally, the panels of the box would feature
robotic limbs and a head that could be cut out and folded in such a way to turn
the box into a generic Transformer. The box, which resembled the toy packaging,
featured Autobot leader Optimus
Prime on the front with a spoon at the ready, and a mail-away offer a Jazz figure.
Legs, arm and Jazz offer.
At least, that was the plan. The cereal was set for
release in 1986, but because the Transformers
franchise was steadily losing steam in the American market, Ralston decided
to cut their losses and cancelled the cereal’s release. The cereal never made
it past the test box phase, and those boxes have turned up on eBay from time to time fetching high prices.