April 25, 2020

1960s SATURDAY MORNING ADS


            It wasn’t until the late 60s that Saturday mornings were beginning to get into full swing. Content with airing primetime reruns and a few new shows here and there, that all changed in 1966 when CBS revitalized its schedule with an action-heavy slant. When CBS showed massive success, the other networks followed and Saturday morning suddenly became good business. So, how would the networks advertise to their targeted audiences to tune in every week? Simple: advertise in comic books! For almost every Saturday schedule for decades, there was an artfully designed cartoon representing the networks’ schedules in every major publication. They even made sure to cover their bases with ads in TV Guide and newspapers so that parents would be aware shows for their kids would be on.

Below are some of the ads that ran for the 1960s:


CBS

1966

1967

1968

1969

ABC

Ad celebrating The Beatles' success on ABC, reprinting the original 1965 ad.

1967

1967 black & white ad.

1969

1969 black & white ad.

NBC
1969

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