Remember that one day when you could wake up without an alarm? When you would get your favorite bowl of cereal and sit between the hours of 8 and 12? This is a blog dedicated to the greatest time of our childhood: Saturday mornings. The television programs you watched, the memories attached to them, and maybe introducing you to something you didn't realize existed. Updated every weekend.
When the new FOX Kids series Spider-Man: the Animated Seriesdebuted
in February of 1995, it became an instant ratings success. Ralston, whose business
model was built on licensed cereals, sought to take advantage of Spidey’s
success and licensed the rights to produce a cereal based on the show. They
promoted it heavily not only on television, but also in comic book
Comic book ad for the cereal.
Released that August,
Spider-Man Cereal featured the same rice pieces that represented webs and four
different marshmallow shapes. The marshmallows were meant to resemble the
camera of Spidey’s secret identity Peter Parker as well as one of
Spidey’s spider-tracers, the Hobgoblin’s
pumpkin bomb, and the Kingpin,
the evil mastermind for most of the cartoon. Despite all the work Ralston put
into marketing the cereal, it was actually a reworking of not one, but two of
their prior cereal. The rice pieces were the same ones used in their Chex cereals, which were combined with
marshmallows for their Teenage Mutant Ninja Turtles Cereal that had been
discontinued a couple of years prior.
The "Spidey-Store" on the back of the boxes.
The cereal came with
two premiums. On the back of every box was a “Spidey-Store.” Items shown could
be purchased with an accompanying order form and proofs of purchase. Products
included a pencil case, bowl, two comic books, a wall-cling and the Spider-Man Cartoon MakerCD-ROM. Each box also came with one of five special cards
that were part of the 1995 Fleer Ultra
Spider-Man set. The cards featured the artwork from the ClearChrome chase
set with the backs of the corresponding regular card for the character