Remember that one day when you could wake up without an alarm? When you would get your favorite bowl of cereal and sit between the hours of 8 and 12? This is a blog dedicated to the greatest time of our childhood: Saturday mornings. The television programs you watched, the memories attached to them, and maybe introducing you to something you didn't realize existed. Updated every weekend.
As part of the film’s
promotion, Warner Bros. partnered with General
Mills to bring a pair of Batman
and Superman-themed cereals to store shelves in January of 2016. Both boxes
share the same designs: close-ups of their respective heroes’ chest torsos and
chest emblems to serve as the cereal’s names. Batman Chocolate Strawberry
Cereal came in chocolate and strawberry-flavored pieces resembling his chest
emblem, with an appeal to vote for your favorite hero on Facebook on the back.
Superman Caramel Crunch Cereal came in caramel-flavored pieces in the shape of
the shield around his “S” logo, with a quiz on the back. Both box backs feature
Batman and Superman facing each other as borders to the content.
Some of the cereals containing the free comics.
To promote the
cereal, General Mills sent out samples to reviewers in custom
boxes that contained both cereals, plus a Superman cape and Batman cowl
mask. Further tying into the film, General Mills and DC Comics partnered up to release four
exclusive comics that would be found in marked boxes of cereal. Each comic,
done by DC creators, teaches a life lesson.