Showing posts with label General Mills. Show all posts
Showing posts with label General Mills. Show all posts

October 16, 2021

GHOSTBUSTERS: AFTERLIFE CEREAL


GHOSTBUSTERS: AFTERLIFE CEREAL
 
General Mills
 
 
            Since the release of Ghostbusters II, fans had been eagerly awaiting the third installment of the franchise. For years news circulated about co-creator Dan Aykroyd’s script called Ghostbusters III: Hellbent, which would focus on a new group of younger Ghostbusters and take the team to a hellish version of New York. But while the studio was interested, his fellow castmates were not. 2009’s Ghostbusters: The Video Game would recycle many elements from that script, and became considered the equivalent of the third film as all of the principal cast returned to voice their respective characters (save Sigourney Weaver and a then-retired Rick Moranis). A true third film remained in various staged of development, even following the untimely death of co-creator Harold Ramis. Ultimately, a 2016 reboot was what made it to the screen, directed by Paul Feig and featuring an all-female starring cast. It received a lukewarm response from the fandom and general audiences.



            Then, news came of a new film connected to the original ones directed by Jason Reitman, the son of original director Ivan Reitman who would serve as a producer. Similarly to Hellbent, Ghostbusters: Afterlife would focus on a new group of kids that become embroiled in the world of supernatural after two of them moved into their grandfather’s old house in the Midwest and discovered a crop of old Ghostbusters gear. The film stars Mckenna Grace as Phoebe, Finn Wolfhard as her brother Trevor, Carrie Coon as their mother Callie, Paul Rudd as Phoebe’s Ghostbusters-knowledgeable teacher Mr. Grooberson, Logan Kim as Phoebe’s classmate Podcast and Celeste O’Connor as Trevor’s classmate Lucky. The surviving original cast sans Moranis (who came out of retirement too late to be included) make appearances in cameo roles. Originally meant to released on July 10, 2020, it was delayed several times due to the COVID-19 pandemic before getting a final release date of November 19, 2021.

The family size edition.


            As part of the marketing promotion for the film, General Mills introduced a limited-edition cereal based on it that hit store shelves around April and May of 2021 in a regular and family size. This would be the first time a Ghostbusters-themed cereal has been seen in grocery stores since Ralston’s version ended production some decades prior (however, Funko did release two as part of their POP! Cereal Series in 2019). As the movie ties into the prior films, this cereal pays homage to the original with the inclusion of ghost-shaped marshmallows and red coloring for the fruity-flavored cereal pieces; however, the “no” logo was foregone in favor of generic rounded puffs. Additionally, there were blue marshmallows meant to represent the film’s new ghost, Muncher.

Trivia!


            The box for Ghostbusters: Afterlife Cereal featured elements representative of the new film decorating it. The primary no-ghost logo was the weathered and bolted logo used in the film’s marketing, and the Mini-Pufts that made their debut in a teaser are seen below the cereal bowl being blasted by a proton stream, as well as on the side and back of the box. In the original promo images for the box, the Mini-Pufts were absent, the stream was purple, and the Muncher marshmallows were colored green; a further homage to the original’s Slimer marshmallows. The back also featured Muncher, neon outlines of the equipment, Mr. Stay Puft and a terror dog, and trivia questions.

October 09, 2021

MONSTER MASH CEREAL

MONSTER MASH CEREAL
 
General Mills
 
 
            No, it’s not a cereal dedicated to “Monster Mash” performer Bobby “Boris” Pickett. It’s a cereal celebrating 50 years of General Millsmonster cereal family.

The back of the box.


            As the name would imply, Monster Mash cereal was a mash-up; albeit not a complete one. Debuting in August of 2021, it featured the Franken-Berry and Boo Berry ghost cereal pieces together with the generic monster marshmallows once featured in Yummy Mummy cereal, and the bat, lightning bolt, blob and swirled ghost marshmallows from Count Chocula. Interestingly enough, the swirled ghost was introduced with the “Monster Mash” back in 1996. While Chocula’s taste was nowhere to be found, Fruit Brute ended up getting short changed and seriously underrepresented.

The fruit snacks.


            To go along with the cereal’s name, the monsters were featured as part of a band on the packaging and in the marketing campaign. A QR code took consumers to a special Monster Mash website which hosted two links: a behind-the-scenes mockumentary of the monsters reuniting their band to record a new version of “Monster Mash”, and the recording itself. Betty Crocker made their own contribution to the celebration with special Monster Mash fruit snacks





            Along with Monster Mash cereal, the regular three monster cereals also received their annual releases. Returning to the retro packaging, they were tied into Monster Mash by featuring 50th anniversary logos on their fronts and Chocula, Franken-Berry and Boo Berry playing their respective instruments on the back, a selection of three character-specific dance moves, and the QR code leading to the site.

June 19, 2021

ICE CREAM CONES CEREAL

 


ICE CREAM CONES CEREAL

 

General Mills

 

            From the company that brought you cookies for breakfast came the next leap forward: ice cream for breakfast! Led by project director Ronald Leuthner, Ice Cream Cones cereal was introduced in 1987 by General Mills. The cereal contained two types of pieces: cones that tasted like sugar cones, and balls meant to represent scoops of ice cream flavored with either vanilla or chocolate chip. The pieces offered a bit of playability as you could stack the ball bits on top of the cones and pretend you were actually eating an ice cream cone.


            The advertising campaign was led by the cereal’s animated mascot: Ice Cream Jones. He was depicted on an old-fashioned ice cream freezer bike peddling his wares to kids around the neighborhood. Unfortunately, the cereal barely lasted a year and was gone from store shelves as quickly as it arrived. Despite its short life, there were a number of premiums for it including gumballs to go with the offer for a send-away gumball machine coin bank, send away offers for a digital watch with the cereal’s logo, a mini-piano and a mug shaped like a soft-serve ice cream cone, playing cards and coupons for a Blizzard from Dairy Queen.


The back and informational side panel of the rebooted cereal.

            In 2003, to celebrate the 100th anniversary of the ice cream cone, General Mills briefly revived the chocolate chip version of the cereal. The box came adorned with ice cream facts and a series of games set at a water park on the back, as well as coupons for NestlĂ© ice cream products. Aside from the lack of Ice Cream Jones, the biggest change was the fact that the cones were no longer 3-dimensional; instead, they were just flat triangular pieces.





January 04, 2020

BETTY CROCKER STAR MATINEE


BETTY CROCKER STAR MATINEE
(ABC, November 3, 1951-April 26, 1952)

General Mills




MAIN CAST:
Adelaide Hawley – Betty Crocker


            Betty Crocker is a brand and fictional character utilized by General Mills. The character was created by General Mills’ precursor, the Washburn-Crosby Company, and advertiser Bruce Barton in 1921 as a way to give personalized responses to consumer questions that had been submitted to the company with responses to a contest they ran. “Betty” was chosen for sounding like a cheery, all-American name, while “Crocker” was a tribute to Wasburn-Crosby Company director William Crocker. In 1924, she acquired a voice as the host of the Minneapolis radio program The Betty Crocker Cooking School of the Air, portrayed by Blanche Ingersoll and later Marjorie Husted, who supervised Crocker’s development for General Mills. When the show went national, Agnes White also assumed the role and the three women would anonymously portray Crocker for the next 30 years.

Ad from NBC radio congratulating Hawley on the first year of her radio show.



            In 1949, General Mills hired actress Adelaide Hawley to become the face of Betty Crocker. Despite her lack of cooking knowledge, Hawley was ideal for the role due to her broadcasting experience (she hosted her own radio show through the early 1950s). She would appear in commercials for the brand during The George Burns and Gracie Allen Show before gaining her own program, The Betty Crocker Show, on CBS. A year into it, Hawley also came to star in another show on ABC: Betty Crocker Star Matinee.

Hawley as Betty Crocker.

Betty Crocker Star Matinee debuted on ABC on November 3, 1951 as a replacement for Two Girls Named Smith; later changing timeslots to replace another sitcom, A Date With Judy. It was a half-hour drama/interview anthology series that featured interviews, food demonstrations, and short dramas or drama excerpts. Among the featured guests were Jonathan Harris, June Lockhart, Jessica Tandy, Veronica Lake, Audrey Hepburn, Basil Rathborne, David Niven and Uta Hagen. Despite the show only lasting a single season and The Betty Crocker Show ending soon after, Hawley continued to be the face of Crocker until she was let go in 1964 when General Mills decided to take the character in a new direction. 



EPISODE GUIDE:
“The Late Christopher Bean” (11/3/51) – NO SYNOPSIS AVAILABLE.

“For Love of Money” (11/10/51) – NO SYNOPSIS AVAILABLE.

“An Inspector Calls” (11/17/51) – NO SYNOPSIS AVAILABLE.

“Mr. Pim Passes” (11/24/51) – NO SYNOPSIS AVAILABLE.

“Eastward in Eden” (12/1/51) – NO SYNOPSIS AVAILABLE.

“The Linden Tree” (12/8/51) – NO SYNOPSIS AVAILABLE.

“Shining Hour” (12/15/51) – NO SYNOPSIS AVAILABLE.

“Jason” (12/22/51) – NO SYNOPSIS AVAILABLE.

“Farewell to Love” (12/29/51) – NO SYNOPSIS AVAILABLE.

N/A (1/5/52) – NO SYNOPSIS AVAILABLE.

“Mary Rose”/ (1/12/52) – NO SYNOPSIS AVAILABLE.

“Topper” (1/19/52) – NO SYNOPSIS AVAILABLE.

“Open Storage” (1/26/52) – NO SYNOPSIS AVAILABLE.

“The Weak Spot” (2/2/52) – NO SYNOPSIS AVAILABLE.

“The Tally Method” (2/9/52) – NO SYNOPSIS AVAILABLE.

“The Willow and I” (2/16/52) – NO SYNOPSIS AVAILABLE.

“Mr. Bell’s Creatures” (2/23/52) – NO SYNOPSIS AVAILABLE.

“Interviews” (3/1/52) – NO SYNOPSIS AVAILABLE.

“Bridging the Years” (3/8/52) – NO SYNOPSIS AVAILABLE.

“Women in His Life” (3/15/52) – NO SYNOPSIS AVAILABLE.

“The Stove Won’t Light” (3/22/52) – NO SYNOPSIS AVAILABLE.

“The Three Hats” (3/29/52) – NO SYNOPSIS AVAILABLE.

“Night School” (4/5/52) – NO SYNOPSIS AVAILABLE.

“The Confession” (4/12/52) – NO SYNOPSIS AVAILABLE.

“Sense of Humor” (4/19/52) – NO SYNOPSIS AVAILABLE.

“Split Infinitive” (4/26/52) – NO SYNOPSIS AVAILABLE.

June 29, 2019

SPIDER-MAN 3 CEREAL


SPIDER-MAN 3 CEREAL

General Mills


            The final entry in what would become the Sam Raimi Spider-Man film trilogy came with 2007’s Spider-Man 3. Written by Raimi, his brother Ivan, and Alvin Sargent, the film became the victim of studio interference and more characters began being added than could adequately be managed in a single film. Along with Sandman (Thomas Haden Church), there was Harry Osborn’s (James Franco) transformation into a new kind of Green Goblin and Peter Parker’s (Tobey Maguire) new work rival Eddie Brock (Topher Grace) becoming the symbiotic villain Venom. Also thrown in was Gwen Stacy (Bryce Dallas Howard) to create a love-triangle for Peter and Mary Jane (Kirsten Dunst). Sony Pictures released the film on May 4, 2007, and despite less-than-favorable reviews when compared to the first two films, it ended up grossing a series high of $890.9 million; becoming the 3rd highest of the year and setting a worldwide single-day record of $104 million.



            Replacing Kellogg’s as the food tie-in partner of the franchise, General Mills released Spider-Man 3 cereal. They chose to represent the cereal with red and blue ball puffs that had a fruity flavoring. The back of the box was taken up by a single large maze game set in a spider’s web. Like Kellogg’s, General Mills included tie-in premiums in their other cereals in the form of squirt toys in the shape of Spidey and the film’s three villains.


Back of the box.


September 16, 2017

ORANGE BLOSSOM CEREAL

ORANGE BLOSSOM CEREAL

General Mills


           
Strawberry Shortcake was created by Muriel Fahrion for American Greetings in 1977. The character soon became popular enough to grow beyond greeting cards and posters into a scented toyline developed by Kenner. Eventually, Strawberry was brought to life in a series of half-hour animated specials beginning in 1980 with Russi Taylor in the lead role. After the first two specials, the third in 1982 was heralded in with the aid of a new cereal by General Mills.




Not satisfied with only one tie-in to the venerable franchise, General Mills also commissioned a second cereal based on Strawberry’s artistic friend from Big Apple City: Orange Blossom Cereal. Orange Blossom (Diane McCannon) made her animated debut in the second special, Strawberry Shortcake in Big Apple City. The cereal was similar in appearance to Strawberry’s, but with an orange flavor and coloring. The same box was also used, with Orange standing in for Strawberry, and a back panel introducing Strawberry and Orange’s world. For the uninitiated, an image of Strawberry was placed on the front of the box to help establish the connection to the franchise.  The cereal debuted in 1982 alongside Strawberry Shortcake cereal, however its shelf-life was far shorter in comparison disappearing before its parent cereal. 

STRAWBERRY SHORTCAKE CEREAL

STRAWBERRY SHORTCAKE CEREAL

General Mills


           
Strawberry Shortcake was created by Muriel Fahrion for American Greetings in 1977. The character soon became popular enough to grow beyond greeting cards and posters into a scented toyline developed by Kenner. Eventually, Strawberry was brought to life in a series of half-hour animated specials beginning in 1980 with Russi Taylor in the lead role.



            After the first two specials, the third in 1982 was heralded in with the aid of a new cereal by General Mills. As one would expect, Strawberry Shortcake Cereal was meant to taste something like strawberries, and came in the form of little pink balls. The cereal, however, didn’t fare as well as the company’s other strawberry offering, Frankenberry, and only lasted on shelves for a few months. The cereal was around long enough to feature a selection of premiums, including a send-away offer for a mug and bowl set, a storybook and record, and a chance to win 1 of 10 dream collections of Strawberry Shortcake merchandise, with a second prize being a Strawberry Shortcake doll. Some boxes also came with a coupon for 15 cents off. The back of the original box introduced consumers to the world of Strawberry and her friends in both a detailed and an easy-reader format, while subsequent boxes detailed their respective premium offers.




            There were several different commercials for the cereal. In one, Strawberry interacts with Mr. Sun (Romeo Muller) while another has them joined by her friends Apricot (Joan Gerber) and bunny Hopsalot. Another had her sharing the cereal with Lemon Meringue (Melleny Brown) and frog Shoofly. The final had Huckleberry Pie (Julie McWhirter) and Pupcakes paying Strawberry a visit for some of her cereal.




September 02, 2017

MONOPOLY: CEREAL EDITION

MONOPOLY: CEREAL EDITION

General Mills


           
There are very few people who haven’t heard of Monopoly or played it in either of its many physical or digital forms. The game can trace its origins back to 1902 when it was developed by Elizabeth Magie as The Landlord’s Game. She had created the game as an educational tool designed to highlight the negative aspects of concentrating land in private monopolies. She patented it in 1904 and began self-publishing it in 1906.

A replica of the 1906 version of The Landlord's Game.

Domestic heater salesman Charles Darrow was introduced to the game in 1932, 9 years after Magie filed a second patent after the game had undergone several variations, and proceeded to make and sell it himself under the name Monopoly in 1933. When the game experienced excellent sales during the 1934 Christmas season, Parker Brothers bought the rights to the game from Darrow. When they later learned of Magie’s patent, they bought that as well.



The Parker Brothers version began selling in February of 1935, with international versions seeing release the following year. 1936 was also the year the game was given its mascot: Rich Uncle Pennybags, aka Mr. Monopoly, designed by Dan Fox and modeled after J.P. Morgan. The game was redesigned to a version close to the well-known one of today. The game board was broken up into a series of properties based on the streets of Atlantic City, New Jersey including rail road lines and utility services. Players used tokens in various shapes to travel the board to buy up those properties and eventually build houses and hotels, increasing the rent other players had to pay for landing on them. While further revisions were made over the years, Parker Brothers only produced the regular and deluxe version of the classic game. In 1991, Hasbro acquired Parker Brothers and began licensing out Monopoly to produce variations on the game based on other franchises, cities and even the world. Since then, Monopoly has expanded into video games and being a licensed property all its own.

A look at the cereal pieces.


In 2003, to celebrate the 70th anniversary of the Monopoly version of the game first released by Darrow, Hasbro partnered with General Mills to create a limited-edition Monopoly cereal called Monopoly: Cereal Edition (like their many variants). The cereal was a virtual clone of General Mills’ own Cinnamon Toast Crunch with images of the then-current game pieces being drawn onto the cereal pieces. Accompanying them were marshmallows in the shape of various property deeds, houses and hotels. The back panel featured a look and find game, while a side panel delivered some trivia facts about the board game. 

March 18, 2017

MINIONS CEREAL

MINIONS CEREAL

General Mills


            In 2010, Universal Pictures and Illumination Entertainment released what would become the first film in a franchise: Despicable Me. The movie centered on supervillain Gru (Steve Carrell) who adopted three girls, Margo (Miranda Cosgrove), Edith (Dana Gaier) and Agnes (Elsie Fisher), as a means to further his own sinister plans against rival villain, Vector (Jason Segel). But, when Vector kidnapped the girls, Gru had grown to realize he genuinely cared for them and set out to rescue them.  While the sequel, Despicable Me 2, would continue the adventures of Gru and his new family, there was no doubt that the breakout stars of the film were Gru’s little yellow minions—known as Minions (primarily voiced by Pierre Coffin, who also co-directed the films).


            The Minions are smaller than humans, have one or two eyes, and primarily wear goggles, overalls, boots and gloves. They speak in nonsensical “Minionese,” derived from Bahasa Indonesia, French, English, Italian, Spanish and Hindi, and serve only to serve someone else. Serving as the primary comic relief of the Despicable Me films, the Minions became the mascots for the franchise; used in promotions, merchandise, commercials and more. In 2015, the Minions got their own movie, Minions, which showcased their lives just before they met Gru.

Road trip!


            As part of the promotional tie-in to the film, General Mills acquired the license to produce a limited-edition cereal based on the characters. Minions Cereal was a banana berry flavored cereal comprised of square pieces with images of the primary Minions, Kevin, Stuart and Bob (who were also featured on the box), stamped onto them (although, the stamps didn’t always come through clearly). The flavoring, while could be said to have been partially selected due to the Minions’ coloring, actually fit the characters’ love of fruits. While other General Mills cereals featured free Minion toys, Minions Cereal itself had no premiums. Instead, it came with a “spot the difference” game on the back of the box showing two images of the Minions in New York City.

July 30, 2016

WHEATIES DUNK-A-BALLS CEREAL

WHEATIES DUNK-A-BALLS

General Mills


            General MillsWheaties cereal has always had a strong tie to sports since it first advertised in Nicollet Park in Minneapolis in 1927. Various sports players have since endorsed the cereal as well as appeared on its distinctive orange box. In the 50s, General Mills did attempt to attract children to the product by switching their sponsorship to kids’ programming, but the sports soon returned and remains to this day.

The cut-out hoop on the back of the box.
            In 1994, General Mills made a renewed attempt to market their cereal to the younger consumers. Instead of changing the cereal’s sponsorship once again, they decided to create a spin-off cereal: Wheaties Dunk-A-Balls. Available for a limited time, the cereal took the classic Wheaties taste and put it into the shape of fully-rendered basketballs (all they were missing was a little “Spalding” stamp). To further entice the youngsters, the back panel of the box came with the image of a hoop that could be cut out and set up over a bowl turning breakfast into a game.


March 26, 2016

BATMAN V SUPERMAN CEREAL

BATMAN V SUPERMAN CEREAL

General Mills



            After the success of Man of Steel, Warner Bros. announced that director Zack Snyder and writer David S. Goyer would both return for a sequel. Initially, the sequel was taking inspiration from the graphic novel The Dark Knight Returns and would feature Henry Cavill’s Superman meeting Ben Affleck’s Batman for the first time on screen in Batman v Superman. However, as production continued on, the movie began to evolve into a backdoor pilot for a Justice League and/or Batman solo movie set within a new DC Cinematic Universe, gaining the subtitle Dawn of Justice. Joining the titular established box office heroes would be first timers Wonder Woman (Gal Gadot), Cyborg (Ray Fisher), Aquaman (Jason Mamoa) and the Flash (Ezra Miller).

Ad for the cereal.

            As part of the film’s promotion, Warner Bros. partnered with General Mills to bring a pair of Batman and Superman-themed cereals to store shelves in January of 2016. Both boxes share the same designs: close-ups of their respective heroes’ chest torsos and chest emblems to serve as the cereal’s names. Batman Chocolate Strawberry Cereal came in chocolate and strawberry-flavored pieces resembling his chest emblem, with an appeal to vote for your favorite hero on Facebook on the back. Superman Caramel Crunch Cereal came in caramel-flavored pieces in the shape of the shield around his “S” logo, with a quiz on the back. Both box backs feature Batman and Superman facing each other as borders to the content.

Some of the cereals containing the free comics.

            To promote the cereal, General Mills sent out samples to reviewers in custom boxes that contained both cereals, plus a Superman cape and Batman cowl mask. Further tying into the film, General Mills and DC Comics partnered up to release four exclusive comics that would be found in marked boxes of cereal. Each comic, done by DC creators, teaches a life lesson.

December 26, 2015

STAR WARS CEREAL

STAR WARS CEREAL


Kellogg’s (UK)/General Mills

After Disney acquired LucasFilm in 2012, they quickly set about cashing in on the company’s biggest franchise: Star Wars. Within the next two years, plans were put in place to continue the movie saga with a new trilogy. December, 2015 would see the release of the first new movie, Episode VII: The Force Awakens. Directed J.J. Abrams, the film reunited the surviving original cast with a whole new set of characters to continue the struggle for the balance of the force in a galaxy far, far away.



As with Episode II, General Mills and Kellogg’s achieved a shared license to produce a cereal tie-in to the film; General Mills covering North America while Kellogg’s released in the United Kingdom. The Kellogg’s version actually came first, being released in March of 2015. Their cereal featured a dual-faced box with Darth Vader and R2-D2 on either side. The cereal itself was chocolate-flavored whole wheat and rice pieces in the shapes of stars and moons.



General Mills’ version was first announced on May 4th (also known as Star Wars Day) and released in June. The cereal featured berry-flavored corn puffs meant to resemble X-wings and TIE fighters. Also included were marshmallow shapes mostly recycled from their Episode II cereal a decade prior, including red and blue lightsabers, R2-D2, Yoda and a Jedi Starfighter. The Clone Trooper face was redesigned to better resemble a regular Stormtrooper face by changing up the black areas of the otherwise white piece. The boxes came in two varieties at launch: one featured Yoda with a quiz on the back panel, the other Darth Vader with a Star Wars-themed checkers game on the back.



It was announced that new box designs would initially be released in October of 2015 before the movie, but they have been pushed back to February 2016. Instead, General Mills added Star Wars elements to a variety of their other cereals with Droid Viewers inside.

December 12, 2015

STAR WARS EPISODE II CEREAL

STAR WARS EPISODE II CEREAL


General Mills/Kellogg’s (Canada)

            It took 16 years for George Lucas to decide the time was right to bring his long-planned Star Wars prequel trilogy to the masses. Finally, special effects and computer technology had reached the point that would allow Lucas to achieve the epic scale he wanted for his universe. The first of the new films, titled Episode I: The Phantom Menace, was released in 1999 to mixed, though mostly positive, reviews and became a box office success. In 2002, Lucas released the second part of the trilogy titled Episode II: Attack of the Clones.

The fronts and backs of the General Mills edition.


            With the second movie came the first tie-in cereal promotion since 1983’s C-3PO’s. However, this time around, two companies were producing very different kinds of cereals. In North America, General Mills’ cereal was initially going to be called “Episode II Clone Crunch” with box art featuring Obi-Wan Kenobi (Ewan McGregor) and Jango Fett (Temuera Morrison). Instead, they went for a generic cereal name and featured two foil-enhanced boxes with different images: one with Anakin Skywalker (Hayden Christensen), Padme Amidala (Natalie Portman) and Count Dooku (Christopher Lee), and the other with new poses for the original design. Both fronts were used for either side of the deluxe two-bag version found in big box stores with only the logo foil-enhanced. The cereal was essentially their Kix brand with marshmallows in the shapes of Yoda, R2-D2, a Jedi Starfighter, Slave I, a Clone Trooper and red and blue lightsabers. The boxes also featured a game on the back panel.

The Kellogg's version with the collectible mask premium.

            Over in Canada, Kellogg’s held the license. Choosing to ignore General Mills’ flashy take on the cereal, they instead went simple. It came with basic purple and red star-shaped pieces along with “cookies” that represented a Clone Trooper mask. The box also featured Kenobi and a Clone Trooper in front of an entire legion as a battle raged overhead, and had a game on the back panel. However, Kellogg’s did have their own gimmick as they offered two boxes of the cereal packaged together with a life-sized Clone Trooper mask.