Remember that one day when you could wake up without an alarm? When you would get your favorite bowl of cereal and sit between the hours of 8 and 12? This is a blog dedicated to the greatest time of our childhood: Saturday mornings. The television programs you watched, the memories attached to them, and maybe introducing you to something you didn't realize existed. Updated every weekend.
After several failed
attempts to break into the American video game market, Nintendo finally scored a hit with its game
Donkey Kong in 1981. The game
featured the titular ape kidnapping Pauline, the girlfriend of carpenter Mario (later known as a plumber and
Nintendo’s mascot). Mario was tasked with rescuing Pauline from Donkey Kong at
a construction site, jumping over thrown barrels and fireballs along the way.
The game became incredibly popular and profitable,
spawning a diverse line of merchandise featuring the characters. The following
year, as Donkey Kong’s first sequel was set to
hit arcades, Ralston
entered into a licensing agreement with Nintendo to produce a cereal based on
the game. Released in 1982, the cereal was shaped like barrels, and those who
remember it often compare its taste to that of Cap ’n Crunch. It did not prove as
popular as the game and only lasted a year.
The baseball card promotion box.
The commercials for the cereal were the first
animated appearances of Donkey Kong’s
characters, as it wouldn’t be until 1983 when the game was adapted to be a part
of CBS’ Saturday
Supercade. They featured Mario chasing Donkey Kong around a live-action
breakfast table as kids looked on. The cereal offered several premiums,
including baseball cards and stickers. A sweepstakes allowed kids a chance to
win either the Game
& Watch version of the game or the actual arcade machine.